Discover the art and science of pricing strategies with our hands-on course designed for Darden MBA students. Dive into real-life case studies and gain practical insights to navigate the ever-evolving digital landscape. Learn how to set prices that drive profitability and customer satisfaction, all while staying ahead of the competition. Our interactive approach ensures you develop the skills needed to make strategic pricing decisions with confidence. Join us and unlock the secrets to pricing success in today's fast-paced business world.
Learn the art and science of pricing strategies with our Pricing for Darden MBA course. Dive deep into the principles of pricing, understanding customer value, and setting optimal prices to maximize profitability. This course will equip you with the tools and techniques to analyze market dynamics, competition, and consumer behavior to make informed pricing decisions. Through case studies and real-world examples, you will develop the skills to create pricing models that drive business growth and success. Whether you are a marketing professional, entrepreneur, or business leader, this course will enhance your strategic pricing capabilities and give you a competitive edge in the market.
Career path
Pricing Analyst
Pricing Manager
Pricing Strategist
Pricing Consultant
Pricing Director
Pricing Specialist
Course details
• Introduction to Pricing
• Pricing Strategy
• Value-Based Pricing
• Cost-Based Pricing
• Dynamic Pricing
• Price Elasticity of Demand
• Pricing in Competitive Markets
• Pricing in Monopoly Markets
• Psychological Pricing
• Pricing Tactics
Who should do this course?
This course is ideal for current and aspiring business professionals looking to enhance their pricing strategies and skills.
According to a study by McKinsey, pricing optimization can lead to a 2-4% increase in UK company profits.
Businesses in the UK that implement dynamic pricing strategies see an average revenue increase of 10-20%.
This course is also beneficial for entrepreneurs looking to maximize their pricing strategies to stay competitive in the UK market.
