Embark on a transformative journey with OTHM 7 Strategic Marketing syllabus, a dynamic course designed to equip learners with practical insights for the digital age. Dive into hands-on methodologies and real-life case studies that will challenge and inspire you. Explore the latest trends and strategies in marketing, gaining valuable skills to navigate the ever-evolving digital landscape. From market research to brand management, this course offers a comprehensive overview of key marketing principles. Join us and unlock your potential to thrive in the competitive world of marketing.
This course is designed to equip students with the knowledge and skills needed to develop effective strategic marketing plans. Through a combination of theoretical concepts and practical applications, students will learn how to analyze market trends, identify target audiences, and create compelling marketing campaigns. Topics covered include market segmentation, branding, digital marketing, and customer relationship management. By the end of the course, students will have a comprehensive understanding of strategic marketing principles and be able to apply them in real-world scenarios. Join us and take your marketing skills to the next level!
Key topics covered in this course:
Market segmentation
Branding
Digital marketing
Customer relationship management
Career path
Career Roles
Marketing Manager
Brand Manager
Product Manager
Market Research Analyst
Digital Marketing Specialist
Advertising Manager
Public Relations Specialist
Course details
• Marketing Strategy
• Market Research and Analysis
• Consumer Behavior
• Brand Management
• Digital Marketing
• Advertising and Promotion
• Sales Management
• Pricing Strategy
• Distribution Strategy
• International Marketing Strategy
Who should do this course?
This course is ideal for marketing professionals looking to enhance their strategic marketing skills and stay ahead in the competitive UK market.
According to a recent study by Statista, the UK digital advertising market is expected to reach £17.2 billion in 2021, highlighting the growing importance of strategic marketing in the digital age.
With over 80% of UK consumers using social media platforms for product research and recommendations (GlobalWebIndex), mastering strategic marketing techniques is crucial for reaching and engaging with target audiences.
This course is also suitable for business owners and entrepreneurs looking to develop effective marketing strategies to drive growth and increase market share in the UK.
