Discover the art of driving demand in B2B marketing with our hands-on course. Dive into real-life case studies and practical insights that will equip you for the ever-evolving digital landscape. Learn how to create compelling campaigns, generate leads, and nurture prospects effectively. Our interactive approach ensures you gain valuable skills that you can apply immediately. Whether you're a seasoned marketer or just starting out, this course will provide you with the tools and knowledge needed to succeed in the competitive world of B2B marketing. Join us and take your demand generation strategies to the next level!
Learn how to drive revenue and growth through effective demand generation strategies in the B2B marketing landscape. This course will equip you with the knowledge and skills to identify, engage, and convert high-quality leads into loyal customers. Discover the latest trends and best practices in demand generation, including lead scoring, nurturing, and conversion optimization. With a focus on data-driven decision-making and targeted marketing tactics, you will be able to create impactful campaigns that deliver measurable results. Whether you are a marketing professional looking to enhance your skills or a business owner seeking to boost sales, this course is essential for success in the competitive B2B market.
Career path
Demand Generation Manager
Marketing Operations Specialist
Lead Generation Specialist
Content Marketing Manager
Marketing Automation Specialist
Account-Based Marketing Manager
Product Marketing Manager
Course details
• Introduction to Demand Generation
• Understanding B2B Marketing
• Target Audience Identification
• Content Strategy for Demand Gen
• Lead Generation Techniques
• Marketing Automation Tools
• Account-Based Marketing
• Conversion Rate Optimization
• Sales and Marketing Alignment
• Performance Metrics and Analytics
This course is designed for B2B marketers in the UK who are looking to enhance their demand generation strategies and drive more qualified leads for their business. Whether you are a marketing manager, digital marketer, or business owner, this course will provide you with the knowledge and tools needed to succeed in today's competitive market. By enrolling in this course, you will learn proven strategies for creating targeted campaigns, optimizing your website for lead generation, and nurturing leads through the sales funnel. Don't miss this opportunity to take your B2B marketing efforts to the next level!
Who should do this course?
Over 60% of B2B marketers in the UK say that generating high-quality leads is their top challenge.
Nearly 80% of B2B companies in the UK say that improving lead quality is a top priority for their marketing team.
B2B companies in the UK that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
