Certified Professional in Agricultural Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Dr. Jane Smith with us, an expert in agricultural marketing. She's here to talk about the Certified Professional in Agricultural Marketing course. Welcome, Jane! GUEST: Thanks for having me! I'm looking forward to discussing the course and agricultural marketing. HOST: Fantastic! Let's start by talking about your personal experiences in agricultural marketing. How did you get started, and what keeps you engaged in this field? GUEST: I grew up on a farm and always had an interest in the business side of agriculture. I pursued a degree in agricultural economics and discovered my passion for marketing. The ever-changing nature of the agricultural industry keeps me engaged and always eager to learn more. HOST: That's inspiring! Now, let's discuss current industry trends. What are some key trends that students in the CPAM course should be aware of? GUEST: Digital marketing and sustainability are two significant trends. Consumers increasingly want to know where their food comes from and how it's produced. This creates opportunities for agricultural professionals to leverage digital marketing tools to tell their stories and demonstrate their commitment to sustainable practices. HOST: Interesting. Now, every field has its challenges. What are some challenges faced in agricultural marketing, and how does the CPAM course address them? GUEST: One challenge is the increasing complexity of supply chains. The CPAM course helps students understand these complexities and develop strategies to navigate them effectively. Additionally, market research is crucial for making informed marketing decisions, and the course covers various market research techniques and tools. HOST: That's really valuable. Looking to the future, where do you see agricultural marketing heading, and how does the CPAM course prepare students for these changes? GUEST: The future of agricultural marketing will be increasingly data-driven, and the CPAM course covers topics like data analysis and market segmentation. This empowers students to make data-informed decisions and stay ahead in the industry. HOST: Dr. Smith, thank you so much for sharing your insights and experiences with us today. We're confident that the Certified Professional in Agricultural Marketing course will provide a solid foundation for students looking to advance their careers in this exciting field. GUEST: Thank you for having me! It's been a pleasure discussing the course and agricultural marketing with you.
