Certified Specialist Programme in Agri-Marketing
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have an expert in Agri-Marketing with us. Can you please introduce yourself? GUEST: Hello, I'm Dr. Jane Smith, a marketing consultant for agricultural businesses and a teacher of the Certified Specialist Programme in Agri-Marketing. HOST: That sounds fascinating! Can you tell us how this program empowers agricultural professionals and businesses? GUEST: Absolutely! This program builds essential skills in market research, branding, and sales, which are crucial for agricultural professionals and businesses to succeed in today's competitive market. HOST: I see. And what are some effective strategies that participants can learn for product promotion and distribution? GUEST: Participants will learn proven techniques to increase profitability and market share, such as digital marketing strategies, sustainable agricultural practices, and effective sales and distribution channels. HOST: That's great to hear! Who is the target audience for this program? GUEST: The target audience includes farmers, agricultural businesses, and marketing professionals who want to enhance their knowledge and advance their careers in agri-business. HOST: With the increasing importance of sustainable agricultural practices, how does this program address this trend? GUEST: The program covers sustainable agricultural practices, including precision agriculture, organic farming, and agroecology, to help participants stay up-to-date with the latest trends and best practices. HOST: What are some of the challenges faced in the field or while learning/teaching this subject? GUEST: One challenge is the lack of awareness of the importance of marketing in agriculture. This program aims to bridge that gap and equip participants with the necessary skills to succeed in the industry. HOST: And where do you see the future of agri-marketing heading? GUEST: The future of agri-marketing is bright, with increasing demand for sustainable and locally sourced food. This program will help participants stay ahead of the curve and take advantage of the opportunities in this growing field. HOST: Thank you for sharing your insights with us today! To our listeners, if you're interested in learning more about the Certified Specialist Programme in Agri-Marketing, be sure to check out the link in our show notes. Until next time, stay curious!
