Global Certificate Course in Trauma-Informed Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith with us, an expert in marketing and psychology. We're here to talk about the Global Certificate Course in Trauma-Informed Marketing. Let's dive right in, Dr. Smith, can you share your insights on how trauma can impact consumer behavior? GUEST: Absolutely, trauma can significantly influence a person's purchasing decisions and brand loyalty. It's crucial for marketers to understand this impact to create ethical and effective campaigns. HOST: That's fascinating. Could you tell us about any current industry trends related to trauma-informed marketing? GUEST: Sure, there's a growing focus on inclusivity and empathy in advertising. Brands are becoming more aware of potential triggers and are making conscious efforts to avoid them. HOST: That sounds promising. But I'm sure there are challenges in implementing trauma-informed practices. What do you think they might be? GUEST: One challenge is staying updated on the latest research about trauma and its effects on consumer behavior. Another is ensuring that all team members understand and apply these principles consistently. HOST: Those are important points. Looking ahead, where do you see the future of trauma-informed marketing going? GUEST: I believe it will become an essential aspect of marketing education and practice. As society becomes more aware of mental health issues, marketers must adapt to meet the needs and expectations of trauma survivors. HOST: Well said, Dr. Smith. Thank you for sharing your expertise and insights on the Global Certificate Course in Trauma-Informed Marketing. It's been a pleasure having you on our show. GUEST: Thank you for having me. It's been a great conversation.
