Certified Professional in Food Marketing
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in food marketing. I'm excited to learn more about the Certified Professional in Food Marketing course they're here to discuss. Welcome! GUEST: Thank you for having me! I'm thrilled to be here and talk about the CPFM course. HOST: That's fantastic! Let's start with understanding what inspired you to create this course. Can you share your personal experiences and insights related to food marketing? GUEST: Absolutely! I've worked in the food industry for over a decade and noticed a gap in formal marketing education specifically tailored to this sector. I wanted to create a program that covered essential areas like digital marketing, market research, and sales management. HOST: I see. And how does this course help marketing managers, product developers, and food entrepreneurs gain a competitive edge? GUEST: The CPFM program equips learners with proven marketing techniques and industry best practices. This knowledge allows them to make informed decisions, stay updated on current trends, and effectively reach their target audience. HOST: Speaking of trends, what current industry trends are most relevant to the course? GUEST: One significant trend is the increasing importance of digital marketing in the food sector. Consumers are more connected than ever, and businesses need to adapt their strategies to engage with them online. Our course covers these topics in depth. HOST: That's really important. Now, every field has its challenges. What are some challenges faced in food marketing or while teaching this subject? GUEST: One challenge is keeping up with the rapidly changing food trends and consumer preferences. In the course, we emphasize the importance of ongoing learning and staying informed about the industry. HOST: Great point! Lastly, where do you see the future of food marketing heading, and how does this course prepare learners for it? GUEST: The future of food marketing will likely involve more personalized experiences, data-driven decision-making, and sustainable practices. Our course covers these topics and encourages learners to think critically about the role of marketing in the food industry. HOST: Thank you so much for joining us today and sharing valuable insights about the Certified Professional in Food Marketing course. We're confident that this program will empower many food industry professionals and contribute to the growth of the dynamic food industry. GUEST: Thank you for having me! It was a pleasure discussing the course and its impact on the food marketing landscape.
